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Built with care, for the organisations that depend on it.

Software, marketing and operations for enterprises and governments across the GCC, from our office in Dubai.

The solved BTI cube in brushed aluminium, blue anodised metal and frosted glass, at rest on a black stone plinth.

Built with care, for the organisations that depend on it.

Software, marketing and operations for enterprises and governments across the GCC, from our office in Dubai.

Specified before it is built. Tested before it ships.

Most of precision is work nobody sees, like the second review before a release or the odd case fixed before a user runs into it.

  • Software

    Platforms, apps and AI systems your people can rely on.

  • Marketing

    Brand, websites and search, built to the same standard.

  • Operations

    Automation with a log, an owner and an off switch.

Every part has a place before it moves.

We agree the plan with you first, so each piece fits when it lands.

Solved.

Finished the way we said it would be.

Close up of the cube's edge, where brushed aluminium meets frosted blue glass.

The standard

Most of what makes a system dependable is invisible on launch day. It is the review behind each release, security designed in from the first commit, and an architecture that still holds at ten times the load. That is where we spend our time, because the organisations we work for cannot afford to find out later.

Disciplines

Three disciplines, one standard.

Deep blue anodised aluminium with a satin finish, very close.

Marketing

Your organisation, presented with care.

Brand, websites, search and campaigns for organisations that are judged on how they present themselves. Every page is measured against numbers you already report on.

Smoked glass set against brushed aluminium, very close.

Operations

Systems that work together.

Approvals, handovers and reports that still move by email and spreadsheet. We map how the work moves today and automate the steps that should not need a person. Your team keeps the runbook.

Work

Organisations we have delivered for.

Government bodies, free zones, financial institutions, energy companies and health services, delivered directly or alongside partners.

Selected work
  • Beyond The Analytics

    10x organic growth, 24 custom Power BI visuals, and a masterplan digitizer used across 5 UAE free zones.

  • ResidentialOM

    An AI-native real-estate platform for the US market.

  • Africa Energy Transition

    Brand, website and search for an energy M&A advisory.

  • A large UAE free zone

    A 20+ page B2B platform, delivered under NDA.

Method

Four steps, every engagement.

  1. Discover

    We learn how the work runs today and agree where the first useful change is.

  2. Design

    Scope, architecture and timeline on paper before anything is built. You sign it off.

  3. Build

    Working increments, tested and reviewed with your team as they land.

  4. Operate

    We train your people, hand over the documentation and stay until it runs without us.

Team

You work with the people building it.

A team of seven, between our office in Dubai and our studio in Benghazi. The people on your first call are the people who build your project.

About us
  • Sohaib Kanon

    Sohaib Kanon

    Chief Executive Officer

  • Motaz Ben Saoud

    Motaz Ben Saoud

    Managing Director

  • Ayoub Alfurjani

    Ayoub Alfurjani

    Software & AI Engineer Lead

  • Mosab Omaer

    Mosab Omaer

    Software & AI Engineer Associate

  • Sara Shemis

    Sara Shemis

    Creative Lead

  • Rawan Eltheni

    Software & AI Engineer Associate

  • Nihal Kanon

    Nihal Kanon

    Creative Associate

Bring us the problem. We'll show you the first move.

Thirty minutes with the people who would do the work. Bring the problem as it stands and we will tell you where we would start.